The park, and in particular the Many Glacier Valley, is experiencing an increase in visitation by foreign visitors. Due to communication difficulties and inherent cultural differences and norms, there is an urgent need to inform these visitors of the proper safety procedures around viewing wildlife in general, and bears in particular. Visitors from these countries often experience bears close-up at “wildlife parks” and zoos, where hand-feeding of animals is common. They have generally not experienced a wild animal and only know how to interact based on their previous experience with captive animals. This project will create 15,000 brochures highlighting bear safety and viewing protocols for visitors from Japan and China.